All work
Case study · 03EducationLondon2026Bold BrandSageon product
Worklab.
Career simulations for kids 7–16. Try a job before you have to pick one.
WL / 2026Education
Worklab
Worklab
Career simulations for kids 7–16. Try a job before you have to pick one.
Bold Brandenter
The brief
Who it's for
Parents and teachers of children 7–16 who want to widen what a job can look like — beyond doctor, lawyer, footballer.
What it stands against
Against the careers-night assembly. Against the personality quiz. Kids learn what a job is by trying it.
The one thing the visitor should leave knowing
A library of simulations — be a project manager, a paramedic, a chef — that show what the day-to-day actually looks like.
The look
Bold Brand
Palette
surface#1A1F3A
ink#FBF6EE
accent#FFD23F
Pages built
- →Marketing site
- →Simulation library
- →Simulation runner
- →Parent dashboard
- →Teacher dashboard
Outcome
V1 scaffold live. PM simulation module end-to-end. More careers being added.